Media
is visual. When used correctly it is a great tool to explicate management
concepts. But, you have to respect the sophistication of your audience. They
are accustomed to high production values and streamlined,
effective messages. Unfortunately, many corporate videos combine low production
values, a lack of talent and a hammer the point home message that leaves viewers bored, insulted and tuned out.
If you
use a media clip it needs to be clearly linked to the theory or concept and
then thoroughly debriefed. Don’t use a bad example to get cheap laughs and don’t
try to force your message into an existing piece of media. Your audience knows
when you’re trying too hard and they don’t like it.
I
always say the first rule of teaching is to keep people awake and the second
rule is to teach them something. This idea applies to business as well. If you
use a clip, it should grab the audience’s attention and hold it there with a
targeted well thought out message.
If you have an idea for a movie or TV show that demonstrates a
management concept, please leave it here. I will highlight the best of the best
in future blogs.
Keep watching and sharing!
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