Friday, December 7, 2012

Managers: Make Media Links Work for You

Media is visual. When used correctly it is a great tool to explicate management concepts. But, you have to respect the sophistication of your audience. They are accustomed to high production values and streamlined, effective messages. Unfortunately, many corporate videos combine low production values, a lack of talent and a hammer the point home message that leaves viewers bored, insulted and tuned out.
If you use a media clip it needs to be clearly linked to the theory or concept and then thoroughly debriefed. Don’t use a bad example to get cheap laughs and don’t try to force your message into an existing piece of media. Your audience knows when you’re trying too hard and they don’t like it.
I always say the first rule of teaching is to keep people awake and the second rule is to teach them something. This idea applies to business as well. If you use a clip, it should grab the audience’s attention and hold it there with a targeted well thought out message.
If you have an idea for a movie or TV show that demonstrates a management concept, please leave it here. I will highlight the best of the best in future blogs.
Keep watching and sharing!

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